From our pre-owned inventory: a 1998 Rolex Explorer II 16570 with its original box and papers, the kind of watch that often passes from one generation to the next.
If you have inherited a luxury watch and are not sure what to do with it, start by doing nothing fast. Gather any box, papers, and receipts, get an honest estimate of what it is worth, decide whether anyone in the family wants to keep it, and then, if you choose to sell, work with a professional who will authenticate it, insure it, and sell it for its true market value. Consignment is usually the best fit for families because you keep ownership until it sells and you are not pressured into a quick cash offer.
Many of the calls I receive begin with “My father’s watch…” or “We found this in my mother’s jewelry box.” This guide is written for those conversations.
First, slow down
Inherited watches are emotional, and grief is not a good time to make financial decisions. There is rarely any urgency. A luxury watch does not lose value sitting in a drawer for a few months, and a hasty sale to the first jeweler or pawn shop you walk into is the most common way families leave money behind.
- Do not polish, clean, or “fix” anything yet. Original condition matters to collectors, and well-meaning polishing can reduce value.
- Do not wind or set a watch that has not run in years without a watchmaker’s advice. Dried lubricants can cause damage.
- Store it somewhere safe and dry, away from magnets and sunlight.
Gather everything that goes with it
Look for the original box, warranty card or papers, receipts, service records, spare links, and extra straps. A complete set typically sells faster and for more, and service history helps us tell the watch’s story accurately. If you cannot find any of it, that is fine; we consign watches without boxes and papers all the time.
Find out what it is
Most luxury watches carry a reference number between the lugs or on the case back, and sometimes on the papers. That number identifies the exact model and helps date the watch. Our Rolex and Audemars Piguet serial number guide explains how to estimate the production year for those brands. Do not share serial numbers publicly or in online listings; that information can be misused.
Get an honest valuation
Two numbers matter: what the watch would realistically sell for, and what a dealer would pay to buy it outright today. They are different, and both are useful. Our free Watch Value Estimator gives you a data-based range in a couple of minutes using recent sold prices. For a more detailed read on condition and originality, send us photos and we will respond within 24 hours.
Be wary of anyone who offers a price before seeing the watch or who pushes you to decide on the spot. Our guide to what drives watch values explains why condition, papers, and reference matter so much.
Decide: keep, sell, or share
Some families keep the watch as a keepsake. Some sell it and divide the proceeds. Some do both, keeping one watch and selling others. A few practical thoughts:
- If someone wants to wear it, a service by a qualified watchmaker is a sensible first step. Our service and restoration team can evaluate it.
- If the watch is being divided among heirs, an independent valuation makes those conversations easier and fairer.
- If you are an executor, a written estimate and documented sale help with the estate accounting.
Why consignment suits families
Selling an inherited watch yourself means photographing it, pricing it without experience, fielding strangers, and taking on the fraud and payment risk that comes with high-value private sales. Our article on why consigning beats selling it yourself covers those risks in detail. Consignment lets a professional do all of that while you keep ownership until the watch sells. If you would rather have certainty and speed, we also make direct purchase offers through our sell or trade page.
The process itself is simple, and we explain each stage in how watch consignment works: insured shipping or a visit to our Middleton, Wisconsin location, authentication and professional photography, a price we set together from comparable sales, and payout by wire or check once the sale is complete.
For collectors: make it easier on your family
If you are reading this as a collector rather than an heir, the kindest thing you can do is document your watches now. Our free Estate Readiness tool lets you record each watch, its indicative value range, and your wishes, whether a piece should be kept, sold, or discussed, and export a packet your spouse, executor, or heirs can actually use. It turns a stressful guessing game into a clear plan.
Inherited watch questions
How do I know if the watch is genuine?
Have it authenticated by a professional before you sell or insure it. Our Rolex authentication guide explains why expert verification matters.
Should I service the watch before selling it?
Not always. For some watches a service adds more value than it costs; for others, buyers prefer to choose their own watchmaker. We will tell you which applies.
What if there are several watches?
We can evaluate a whole collection and recommend which pieces to consign, sell outright, or keep. Collections are often where consignment makes the biggest difference.
We are not in Wisconsin. Can you still help?
Yes. We work with families nationwide through fully insured shipping, and we can arrange a video consultation.
Talk it through with us
Start with the Watch Value Estimator, or send us the details and photos and we will reply within 24 hours with an honest assessment. There is no obligation, and we are glad to simply help you understand what you have.

